A clear, concise and highly engaging overview on how brands can build long term growth with video.  With easy to follow models, insightful theory and practical tips, Video Marketing Strategy helps brand managers and sales directors deliver results.

  • Learn the secret formula to the single most influential marketing tool
  • Understand why video has become a dominant force in marketing
  • Create stand out, effective content
  • Build powerful video marketing campaigns
  • Learn expert insights and practical tips from an industry leader.


“A fantastically easy to read, practical and hands-on book that covers the theory and practice for creating great video marketing. I learned a huge amount and enjoyed reading it -not an easy thing to achieve! Highly recommended.” 

Daniel Rowles




“An exceptionally comprehensive study on the power and necessity of a varied content strategy with video at its core. Whether you’re justifying, creating, executing or analysing a video marketing strategy, Mowat’s book is a good place to start.”

Ben Wiggins

Brand & Communications Manager

INFINITI Motor Company


“Very engaging and insightful. An excellent step-by step guide that I found very transferable to our global B2B business. Great insights, useful diagrams and important bite size learnings that will help to increase market penetration and increase return on investment.” 

Linda Brewer

Head of Communications

Atlas Copco, Vacuum Technique


“Mowat has produced a fascinating and eye opening look at the latest generation of content marketing.  No industry is having to change and adapt faster than advertising, as technology and culture are drastically changing the way that people connect with brands. An essential read for anyone in the content marketing space.

Henry Stuart

CEO and Cofounder at Visualise


Jon Mowat is an award winning content creator and video strategy expert. Since 2005 he has been Managing Director at Hurricane Media, the UK’s foremost video marketing agency. He previously spent 15 years at the BBC as producer and director on documentaries screened internationally on BBC 1, BBC2, Channel 4 and Discovery. He has won numerous industry awards, including three from the Royal Television Society. Jon is a regular writer and speaker on video marketing, and has been published in a range of marketing publications including Adweek, Brandwatch, CIM, Smart Insights, Social Media Today, and more.